Gensler Mexico City is proud to commemorate its remarkable 10-year journey, a decade of design excellence, innovation, and collaboration. This milestone presented us with an opportunity to forge a dynamic identity that not only captures the essence of our vibrant office but also mirrors the overarching culture of Gensler as a global design and architecture firm.

At the heart of our endeavor was the desire to showcase the extraordinary creativity and distinctiveness that characterize the Mexico City office. We embarked on a journey of self-expression, inviting our entire team to craft their own interpretations of the number “10.” The response was astonishing, with 100 diverse designs emerging from the minds of our talented architects, designers, and professionals.

These 100 unique designs became the building blocks of our dynamic identity. We meticulously curated elements and patterns derived from these creations, and they found their way onto various materials, forming the visual foundation of our identity. This approach resonated deeply with our ethos, as it signified the collaborative spirit and diverse perspectives that define the Gensler culture.

One of the standout features of our identity is the “10” that we designed, a composite of multiple “tens” intricately woven together. This distinctive emblem holds a symbolic resemblance to the Aztec calendar, an homage to the rich cultural heritage of Mexico. This stylized “10” serves as our emblem and has been artfully incorporated into all non-digital collateral. It not only pays homage to our local culture but also serves as a unifying symbol that embodies the multifaceted creativity of our team.

Our dynamic identity speaks volumes about our commitment to celebrating diversity of thought within our office. It serves as a testament to our belief that a melting pot of ideas, backgrounds, and perspectives fuels innovation and drives our ability to provide groundbreaking design solutions for our clients. This unique identity represents our aspiration to be a bridge between tradition and innovation, showcasing our Mexican roots while aligning with the global design ethos of Gensler.

As we mark this significant milestone, we are not only celebrating the past but also setting the stage for an even more dynamic and impactful future. Our dynamic identity is a reflection of our evolution as a firm, where we continually embrace change, adapt to new challenges, and remain inspired by the ever-evolving world of design.

Looking forward, we remain committed to pushing the boundaries of design, fostering creativity, and enhancing collaboration within our office and across the entire Gensler family. Our dynamic identity serves as a constant reminder of the innovative spirit that drives us and the unique cultural touch that sets us apart within the global Gensler community.

In closing, our 10th-anniversary dynamic identity is a celebration of diversity, creativity, and collaboration. It represents the essence of who we are as Gensler Mexico City – a dynamic, forward-thinking, and culturally rich team that is proud to be part of the Gensler legacy while embracing the unique spirit of Mexico. We look forward to the next decade and beyond, where we will continue to shape the future of design and create spaces that inspire, engage, and transform the world around us.