Situated in the bioactively diverse Western region of Georgia and nestled between the Black Sea and Caucasus Mountains, Gemuani Ltd maintains 60 ha of prosperous tea, hazelnut, and kiwifruit orchards alongside its state of the art processing plant for fruits and vegetables.
Established in 2011 in Samegrelo, Gemuani Ltd is recognized as an innovator in agricultural production and processing, earning a reputation for quality oriented, nutritionally rich, and highly prized agricultural products.
With its mission to produce healthful foods and preserve the environment, the company maintains the highest, internationally recognized, standards for food safety.
Gemuani produces variety of products, but their main direction is freeze dried fruit crisps. When theyapproached us their product packaging had a very classic look which is unusual in their segment.
Our main mission was to relive company’s look and feel and to make them stand out in shops and markets as well on online platforms. Methodology was formed according to market needs. We decided to create vibrant and colorful illustrations where the main characters became so called fruit goddesses emphasising significance of fruitfulness plus Illustrations depicting fruits in playful way. Before illustrations we created wordmark/logo which blended harmoniously with the whole visual system.
Rebranding of “Gemuani” helped company to expand their sales worldwide and opened doors for new opportunities. Their visual identity was noted by various respecteful branding/design organisations.
CREDIT
- Agency/Creative: Kollektiv
- Article Title: Gemuani Freeze Dried Fruit Crisps Packaging Design by Kollektiv
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Georgia
- Agency/Creative City: Kollektiv/Tbilisi
- Market Region: Global
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Illustration, Packaging Design
- Format: Pouch
- Substrate: Metal
- Industry: Food/Beverage
- Keywords: packaging, packaging design, Identity, branding, art direction, illustration,
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Credits:
Designer/Motion Graphics: Giorgi Jananashvili
Illustrator/Art Director: Mari Kakhurishvili
Illustrator/Art Director: Giorgi Kalmakhelidze
Creator/Art Director: Buba Radiani
Account Management: Mozaika
