Geedoo is a new hand cream brand that uses the sophisticated headspace perfume technique to extract fragrance from plants in the remote island of Geedoo.
They do this by applying delicate glass bells over live flowers, leaving them undamaged and thus protecting the local wildlife.
The visual theme is based around the idea of flowers as the focal point of scent.
Like an explosion, lines project from a central core and make up floral elements which are a central asset to the brand.
A combination of these expressive elements and a contrasting sober wordmark in a central strip make up the package design.
The system includes several color combinations to differentiate fragrances.
The specially designed cap creates a wide tapering base which suggests to stand the tube upright on the counter. It also has an extra function as a hidden foil piercing tool, which can disappear from view once it has achieved its function. We have created a unique three-dimensional asset that reinforces the overall visual identity.
All these elements combine to tell the story of a brand which is subtle and subdued, but embraces the flamboyance and exuberance of wild flowers.
We believe that our strength as a creative studio is in helping our clients to present their products in a unique way and gain a competitive advantage in markets which are often crowded. We do this by combining our experience in industrial and graphic design and by listening to their distinct needs.
CREDIT
- Agency/Creative: Yard Studio
- Article Title: Geedoo Hand Cream Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Asia
- Project Deliverables: 2D Design, Brand Design, Design, Packaging Design
- Format: Tube
- Substrate: Pulp Carton
- Industry: Health Care
- Keywords: Packaging design for a new hand cream brand
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Credits:
Creative director and designer: Claudio Ripol
Creative director and designer: Yeonju Yang
Designer and visualator: Hoyeon Shin
