We created the visual strategy for Garden Club and designed the logo, corporate materials and key visuals used in the communication.

Garden Club Sports & Health is a place where you can take care of your health, fitness and figure. Holistic approach, conscious community and respect for greenery that soothes and calms – these are the brand characteristics. That is why we have based the signet of the logo on a monogram in which the shapes of a tennis ball and leaves intertwine. The minimalist and geometric form of the signet has been contrasted with an elegant serif font that gives the brand maturity and elegance.

The greenery appearing in the identity is a direct reference to the lush vegetation, which is one of the key elements of the place. We wanted people who come to Garden Club Sports & Health to feel the same character in all materials and all brand touchpoints.

From the very beginning the venue was designed using high-quality materials and with attention to the smallest details so in the process of creating the brand we couldn’t let anyone perceive it any other way.

The colours, typography and character of the brand are also a reference to the outdoor space, where you will be able to rest and relax in nature.

From the very beginning of the brand creation, its creators were heavily involved during creative workshops where we jointly developed the direction of Garden Club Sports & Health, the tone of the statement and the strategy for further development.