” Olea*The Good Stuff is a brand of gourmet products from the Mediterranean area. The entire Olea range is inspired by the best traditions of mediterranean cooking, lovingly brought together using fresh, natural ingredients from hundreds of family farms, vineyards and small estates throughout the continent.The claim “The Good Stuff” gave us the key to building the identity. “The Good” reinforces the idea that everything Olea offers is good quality.” We work on the idea of conceiving an honest design using a formal language that, in its minimal form, allows the consumer to perceive the product the way it is. In this way, we achieve that the increase of the final price due to the investment on packaging would be the indispensable minimum.The result is a clear and simple design that can bring together a wide variety of products under a single concept.”
CREDIT
- Agency/Creative: Gallen+Ibáñez
- Article Title: Gallen+Ibáñez – OLEA* The good stuff
- Project Type: Packaging
- Format: Bottle, Box, Can
- Substrate: Glass, Metal, Pulp Carton, Pulp Paper
