At our branding studio, we had the distinct pleasure of working on the Galera project, an exclusive boutique hotel where art, culture, nature, and fun seamlessly converge to create an experience that is both unique and unforgettable. Our mission was clear: to craft a visual identity that would encapsulate the vibrant and distinct spirit of this exceptional space, ensuring that every guest feels the essence of Galera from the moment they arrive.

We began by designing a typographic logo that is the epitome of elegance and creativity, infused with an artistic flair that exudes exclusivity and style. This logo is complemented by a distinctive graphic mark—a decorative ‘G’ encased in an ornate oval, which serves as the prestigious emblem of the hotel, reinforcing its elite status and artistic roots.

The hotel’s atmosphere, rich with elements of fun, mystery, and celebration, is vividly captured in a mystical symbol we created: a winged horse with a bird’s tail. This symbol embodies the freedom and creativity that are at the core of Galera’s identity. We brought this symbol to life through organic, disruptive patterns that are strategically integrated throughout the hotel’s various applications, leaving a lasting and memorable impression on each guest who encounters them.

To enhance the visual experience, we meticulously chose a color palette that features warm, earthy tones interwoven with vibrant greens and golds. These colors are inspired by the art exhibited throughout the hotel, creating a cohesive and welcoming atmosphere that permeates every corner of Galera.

Our narrative approach was equally thoughtful, crafted to convey that Galera is not merely a hotel but an entire experience, rich with layers of meaning and engagement. We proposed creative communication lines designed to fuel content generation and ensure a consistent and captivating presence across all platforms. Additionally, we curated a clean and refined photographic style to highlight the myriad unique experiences that guests can enjoy within the hotel’s carefully designed amenities. The result is a brand that is not only visually stunning but also deeply resonant, ensuring that Galera stands out as a destination like no other.