Aceh is one of the regions of Indonesia that has one of the best quality cannabis in the world.
We want to get back to basics, marijuana is something that provides a calming benefit, something that relaxes you. We want the design to be able to communicate this basic, clear, focused, and interesting to have.
For the brand name, we designed the brand name of this project is Heca Farm. Heca which is read backwards means ACEH. A simple name, easy to remember, easy to pronounce, distinctive and fun to read.
Following the brand personality that we designed for this concept, Heca Farm looks young, fun, not serious and relaxed. The brand personality that we design is based on the concept of the target audience and one of the benefits of using marijuana.
For the design approach, our strategy is to approach the function or benefits of the product through a simpler and more pleasing design way of thinking.
We designed the title “Keep Calm” which communicate one of the benefits of using marijuana. Therefore we chose typography based design as the main approach to convey the “Keep Calm” headline which this approach is the best solution than illustration. With a mix of typography and retro-looking colors, we wanted the message “Keep Calm” to be conveyed well through the packaging.
The role of the logo itself is very important as one of the main elements that support the design concept to the fullest. We don’t want the audience to be attracted by the design, but forget the brand. This fact often occurs in the market.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Fun to have Cannabis Packaging Design for Heca Farm by Widarto
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Indonesia
- Agency/Creative City: Trenggalek
- Market Region: Europe, North America, South America
- Project Deliverables: Brand Design, Brand Identity, Brand Naming, Packaging Design
- Format: Pouch, Tin
- Substrate: Metal
- Industry: Pharmaceutical
- Keywords: Cannabis packaging, cannabis packaging design, cannabis branding, CBD Branding, CBD Packaging Design, Branding agency London, Branding agency Jakarta, branding agency surabaya, branding agency jeddah, branding agency Riyadh, Branding Agency Dubai
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Credits:
Creative Director: Eko Widarto
