Carolina De Alba – Shawn Mendes Album Design (Concept)
Reimagined packaging design for Shawn Mendes’ third album. The concept was based on representing the same emotion found on his music into the artwork itself. The guitar is the most prominent instrument on the album and there is a reference to it within every illustration. The presence of an acoustic sound unifies and defines the album and, therefore, the overall design aesthetic of the work. The illustrations establish a balance of simplicity and emotion for the project.
Each song is written in the style of concrete poetry, where the meaning of the song is not only found and represented in the lyrics but also visually.
CREDIT
- Agency/Creative: Carolina De Alba
- Article Title: Full Record Packaging Design for Shawn Mendes
- Organisation/Entity: Freelance Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: Global
- Format: Box, Sleeve
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
