Full Packaging Range

Full Packaging Range

Voilà Desserts Shop serves modern french pastries, bakery, and gourmet chocolates… we wanted to create a brand identity that present the classic french style and soul with a clean modern twist.

Picking the copper color for the logo represents the authenticity and royalty behind the brand and the products’ design and taste… as for the packaging… we picked pastel pink and white as the main packaging colors so that it will not overshadow the beauty of the products and both colors compliments the product range…

We created clean icons for each product range inspired by the real masterpieces of the brand.. identifying each packaging type… whether it’s for chocolates, pastries, bakery, or oriental delights…

CREDIT

  • Design Agency: BOLD branding
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Full Packaging Range
  • Brand / Project Name: Voilà | packaging range
  • External Design Credits: Creative director: kamal rizk, photography: Abdalla saleh Management: Sarah K.
  • Strategic Deliverables: Brand Architecture, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Brand Creation, Graphic Design
  • Location: Egypt
  • Market Country: Egypt
  • Market Region: Africa
  • Product Category: Bakery
  • Consumer Packaging Format: Bag, Box, Case
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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