We worked with Full Metal Software to develop their brand identity, bringing it into line with their cutting-edge products and solutions.
We took them through our 18 degree process, drawing up a purpose, vision and mission that sit comfortably with the positioning of the company today. Their ability to understand complex client problems and translate them into an intuitive, fit-for-purpose solution inspired our approach to the visual brand identity.
Reducing everything down to the lowest granular level, we used pixels and a binary approach to their colour palette to bring to life the essential basic key elements that are the building blocks of the bigger picture.
The logo was constructed using a binary code of 0’s and 1’s to inform the colour on a pixel grid. The logo forms the essence of the visual identity and sparked off a number of graphical and photographic approaches. We compiled a comprehensive set of guidelines to provide a framework for applying their brand effectively and consistently across all their communication.
We designed and built a brand new website shaped by an in-depth initial SEO strategy report. We developed a new site map which allows the Full Metal team to display their full range of services at a glance to their customers, and through clear call to actions and a distinctive layout structure, we improved the user experience to funnel more leads to their sales team and to achieve the best web design.
We drew-up a display typeface based on the pixel grid of the initial logo, providing a full alphabet of letters and numbers to add a further layer of distinction to the visual brand identity. A supporting icon suite based on a square grid further enforces the strength and consistency across their full range of communication including signage and way finding.
- Agency/Creative: Dawn Creative
- Article Title: Full Metal Software Brand Identity – More Than a Jacket for Full Metal
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Manchester, UK
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Graphic Design, Web Design
- Industry: Technology
- Keywords: Software, Rebrand, Full Metal, Software Branding, Branding
Senior Designer: Dawn Creative