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Fuga Music School Brand Identity

Fuga Music School Brand Identity

Also known as contrapuntal music, the fugue is polyphonic and imitative of a main theme. In a fugue composition, the theme is repeated by other voices (instruments, elements), creating a harmonious and varied dance, intertwining the melodies with each other.

This Baroque mixture leads to a Brazil with diversity, colors, and modernity, symbolizing the essence of the Fuga music school.

Just like in composition, where tone, rhythm, and voice vary, our challenge was to design a vivid, diverse, intertwined brand, where music, notes, and melodies are always the starting point.

To begin creating the visual universe of the brand, there is nothing better than developing it based on a fugue theme created exclusively for this purpose. That was the starting point. Through the sounds, the transformations in the logo design were highlighted, and the sensations of happiness, strangeness, grandeur, and solitude defined our visual identity elements.

Just like in a fugue, where a main theme unfolds into other melodies and harmonies, we bring this concept to our logo. In doing so, we create a wide variety of almost infinite possibilities, tones, and sensations. We develop soundtracks that convey the intended emotions to express the visual identity and its variations. Each emotion tells a new story.

Colors are all possible, as each color, just like each chord, conveys a feeling. Sound determines the application, music defines its colors, and tonality determines the elements arranged in the graphic piece.

CREDIT

  • Agency/Creative: ODU Brand
  • Article Title: Fuga Music School Brand Identity
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: São Paulo
  • Market Region: South America
  • Project Deliverables: Animation, Art Direction, Brand Design, Brand Identity, Brand Naming, Branding, Creative Direction, Design, Graphic Design
  • Industry: Education
  • Keywords: brand, music, variable logo, art identity, music Logotype, music school.

  • Credits:
    ODU BRAND: Matheus franco
    ODU BRAND: Leandro Carvalho
    ODU BRAND: Marcus Aliano

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