Brand evolution project and implementation of strategy and communication. Creation and development of a new product line. Restyling, development and activation of the new visual and verbal identity. Packaging design, actions at the point of sale and content on social networks.
This new product line is aimed at an audience that mainly values flavor for the quality of its origin and its purity. Based on this, a line of natural products is developed, fresh and without additives, which keeps all its properties and benefits intact to offer a pure flavor.
“Pure flavor” is the claim of a product line characterized by being a return to the purely natural. The special and unique flavor of the unprocessed product and the benefit of its essential attributes.
CREDIT
- Agency/Creative: Bang! Branding
- Article Title: Frutos Secos Hernandez
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design
- Format: Bag
- Substrate: Plastic
