FRUITREE is a sparkling wine with high fruit juice content. To communicate this feature of the sparkling wine that it uses over 30% fruit juice the bottle itself was designed to look like a fruit tree. The target consumer: The mainly female consumer. Who likes 100% juice and can not drink high present alcohol. Who thinks regular wine is too strong and doesn’t drink strong alcohol in general. Standing out a lot on the shelf and sold rapidly, price: $5 USD or less for 500ml.
CREDIT
- Agency/Creative: yuko takagi
- Article Title: Fruit Sparkling Wine Sparkling Wine with High Fruit Juice Content
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Japan
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Naming, Research
- Format: Bottle, Sleeve
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
