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Fruit Bomb Double IPA Label Design by Péter Takács

Fruit Bomb Double IPA Label Design by Péter Takács

Fruit Bomb Double IPA Label Design
A super flavourful, very creamy and extremely tropical beer! Carefully crafted with the best hops and malts. Full bodied with bright white foam. It tastes fruity and is nicely balanced between bitter and sweet. A BOMB refreshment!

Its a strong beer, because it has 8% Alcohol By Volume. Double India Pale Ales are often richer in texture than a single India pale ale. With the additional malt also added, the finished brew can have more of a caramel or toasted palate. Typically, DIPAs have more alcohol in them and usually have an ABV of 8-10% or higher. Double IPAs can also take twice as long to brew. The BJCP classifies the Double IPA beer style under category number 22, “Strong American Beer”. Because its a strong beer the pineapple reflects to look of an exloding atomic bomb in the design along with some lemon drop bombs.

The label design was made for Moersleutel Beer Engineers. They are a Craft Brewery from Netherland. The Fruit Bomb is one of their core beer of the line. The design itself represents the bombastic fruity flavor of this Double IPA, the Pineapple explodes in your mouth along with some Citrusy mouthfeel, the clouds in the background emphasize the creaminess of the beer.

The colors are vibrant and crafted to serve the tropical flavor of the beer. The label was made for canned version of the beer. The style of the label design have needed to follow the other 4 core beer’s stlye of the Moersleutel’s sortiment. The beer exists in more batch this design was created for the first one.

CREDIT

  • Agency/Creative: Péter Takács (Wintrygrey)
  • Article Title: Fruit Bomb Double IPA Label Design by Péter Takács
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Hungary
  • Agency/Creative City: Budapest
  • Market Region: Europe
  • Project Deliverables: Label Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: beer brewery craft beer label design alcohol brand

  • Credits:
    Designer: Péter Takács (Wintrygrey)

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