“We were asked to design a pistachios package that would communicate qualitative difference, show respect to tradition and the environment and which would direct to consumers who always choose the best.
We took the challenge with enthusiasm. We designed a simple but elegant package, with prominent mood to display the content itself, a simple illustration and earthy colors based on those of the product.
The design was developed aiming to serve as an invitation to all consumers to feel the authentic aroma of fresh pistachios and the scents of nature.”
CREDIT
- Agency/Creative: FRIENDS CREATIVE SHOP
- Article Title: FRIENDS CREATIVE SHOP – NUTS ’N NUTS PISTACHIOS
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
