Friandries Chocolates Wholesale Packaging by Van Heertum Design VHD

Friandries Chocolates Wholesale Packaging by Van Heertum Design VHD

For Friandries, creator of luxurious culinary chocolates, we created a special XL wholesale packaging range, to suit an exclusive cooperation between them and HANOS International (an international culinary wholesaler). The different exclusive chocolates vary with ingredients like lychee, raspberry, jasmine, bergamot, cardamom and many more. In total 6 different flavors in 3 different taste categories; sweet, sour and bitter.

These different taste categories were the inspiration for the design where the mouth and tongue are the central eyecatcher. The funky tongue is central to the design and shows the tastebuds for that taste category. The base of the boxes is black to give the colorful chocolates as much standout as possible. The boxes are closed with a colorful sleeve featuring the tongue. The ingredients are worked into the design by text in corresponding colors.

At Friandries they don’t just make chocolates, they play with different ingredients, color and taste and create the ultimate chocolate experience for the adventurous chocolate lover.
Chocolate is art. But instead of imitating the old masters, at Friandries they get their inspiration from the street. Bonbons, chocolate bars and truffles are no longer the stately portraits with classic techniques, but eye-catching shapes and colors. Modern art, industrial design, graffiti, the scents, and colors of a city in motion.
They want to bring innovation to the traditional chocolate market and introduce people to the versatility of chocolate. Friandries stands for chocolate products with high quality, fresh ingredients, and pure flavors without unnecessary additives.
For us as designers a a lot of fun to create new and existing designs to translate this into the packaging.

CREDIT

  • Agency/Creative: Van Heertum Design VHD
  • Article Title: Friandries Chocolates Wholesale Packaging by Van Heertum Design VHD
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Netherlands
  • Agency/Creative City: Tilburg
  • Market Region: Europe
  • Project Deliverables: Design, Graphic Design, Packaging Design
  • Format: Box, Sleeve
  • Substrate: Pulp Board
  • Industry: Food/Beverage
  • Keywords: wholesale, packaging, chocolates, bonbons

  • Credits:
    Design Agency: Van Heertum Design VHD

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