Fresh Up is a line of light, slightly sparkling wines, named Frizzante in Italy. The producer, the basis of the production of whom are natural wines, decided to create the new experimental project that would be distinguished by lightness, drinkability and playfulness. So the idea was born to bring lightness into design, displaying funny characters flying away into the sky.
CREDIT
- Agency/Creative: Lemongrape
- Article Title: Fresh Up. Packaging for Sparkling Wines Designed by Lemongrape
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Moldova
- Market Region: Global
- Project Deliverables: Branding, Graphic Design, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
