In 2020 I was commissioned to redesign the whole Fresh Salads brand identity, I had the opportunity to create a new visual identity to increase value and its positioning in the fast food market. It was an interesting project, the pandemic would come to stop a lot of this, but finally at 2021 the project saw the light with great acceptance of the consumers. A project, which I had total freedom to create and propose, design and illustration that would provide a warm atmosphere to the place, a radical change not only in the implementation of the brand but even in the architecture of the place, the use of wood, plants and incandescent lamps that would end up creating an atmosphere to enjoy and stay.
The brand aims to make health a norm in daily life and help people achieve physical and mental balance through healthy eating habits. We believe that only in a state of balance between the body and mind can one truly feel radiant and fresh.
We focus not only on the delicious taste of the food, but also on the nutritional value of the food. The menu offers a range of healthy and fresh foods, providing guests with a balanced and nutritious diet. We hope that while enjoying delicious food, guests can also gain health insights, thereby guiding them to develop scientific and healthy eating habits in a fresh place.
As a fast food brand we firmly believe that a healthy dietary habit can enhance physical and mental balance, thereby further improving the quality of life. Therefore, our brand is committed to providing customers with the best healthy food, allowing them not only to be satisfied with their taste buds, but also to enjoy pleasure and happiness both physically and mentally.