” Grandeza Spirits started as an idea to attach a 50ml bottle to the side of a margarita glass. It was a short leap from a unique bottle shape to making their own, agave sweetened liqueur. That is how Grandeza Orange Liqueur was born.
Our job was to create a design for the custom 50ml and 1l bottles that was elegant, sexy and a little bit sassy. The design is heavily inspired by antique Mexican leather engravings and is filled with ornate, custom filigrees. The typography is bold and a mixture of modern and vintage to ensure a classic vibe. The main label is screen printed with the bulk of the design using a bright gold to set ourselves far apart from the competition, giving it a shine and glimmer that speaks volumes to the audacity of the brand. We brought the brand together with a paper label at the top, matching the gold foil to finish off the package.
The result is a lustrous bottle with a design that is time-honored enough to draw in discerning drinkers and modern enough to catch the trendy late night crowd.
Photos by VonJentzen Productions and Steve Hansen Images.”
CREDIT
- Agency/Creative: Fresh Bread Design
- Article Title: Fresh Bread Design – Grandeza Orange Liqueur
- Project Type: Packaging
- Format: Bottle
- Substrate: Glass