We designed the freeze-dried red fruit series packaging of the Blue Forest Foods brand. In the brand’s briefing, we were asked for a packaging concept design that would create a perception of quality and premium products. In addition, the brand wanted the products to be clearly understandable. According to this short text;

We separated the product varieties and variant colors with special colors we used in the background. Thus, we provided maximum separation between the products.
We highlighted the product by using delicious fruit images scattered in the background.
We used a fragmented texture in the background. This pattern provided us with a natural look and emphasized the crispy texture of the product.
We reserved an area for the product name and logo in the middle of the packaging. We separated it from the background so that it could be easily read by the consumer. Thus, we highlighted the brand and product name.
We customized the icons we prepared with fruit images according to the type of fruit.
The round areas we used in the middle and on top emphasize the soft curves of the fruits. We used them as an aid to soften the design and make it look more appealing. The fact that the colors are in a green tone also helped us to capture the naturalness. – We wanted to support this perception of naturalness with the font choices we used in the design. For this purpose, we used a rough font. The brand’s priority was to have the fruit names written in a readable manner. For this reason, we wrote all the text in capital letters and a bold font. – We prepared icons for product features. We designed uncomplicated, simple, understandable and readable icons. These icons should not stand out with their graphics, they should only be functional. In this way, we avoided a complicated appearance in the middle area.