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Freelance Concept for Fortune-telling Wine

Freelance Concept for Fortune-telling Wine

Kelly Taylor – Blood & Moon, Fortune-Telling Wine

 Blood & Moon Fortune Telling Wine as a concept with an interactive label that puts a new spin on the tradition of consulting tarot cards for a personalized reading.

The design of the bottle was inspired by the 22 Major Arcana cards that can be found in a tarot deck, which are traditionally interpreted as some of the big archetypal themes that influence one’s life. Each original symbol was designed by hand and offers a fun way to point wine drinkers towards a fortune.

When the wine bottle’s cork has been removed from the bottle, the idea is that a slender candle may be lit in its place, which will drip down the bottle and land on different symbols. For more insight, the Blood & Moon Fortune Telling Wine is meant to be packaged with a guide to understanding one’s reading.”

CREDIT

  • Design Agency: Kelly Taylor
  • Organisation/Project Type: Freelance Concept, Non Published
  • Article Title: Freelance Concept for Fortune-telling Wine
  • Brand / Project Name: Blood & Moon, Fortune-Telling Wine
  • External Design Credits: Kelly Taylor
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight
  • Design Deliverables: Consumer Branding
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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