Brianne Hadley – FRANK FURNITURE
After completing market research and performing an analysis on competitors with the potential brand, it was concluded that the brand must offer a unique service to meet the current market’s needs. Many consumers in the current market seem to want highly customizable products. This is why FRANK offers customizable furniture with a DIY, approach. FRANK’s target audience is buyers in the age range of 25-50 who value creativity and an outside-the-box approach to life. FRANK itself stands for bold and unapologetic, which is what the furniture and brand reflect.