FRANK FURNITURE Branding and Identity Design

FRANK FURNITURE Branding and Identity Design

Brianne Hadley – FRANK FURNITURE

After completing market research and performing an analysis on competitors with the potential brand, it was concluded that the brand must offer a unique service to meet the current market’s needs. Many consumers in the current market seem to want highly customizable products. This is why FRANK offers customizable furniture with a DIY, approach. FRANK’s target audience is buyers in the age range of 25-50 who value creativity and an outside-the-box approach to life. FRANK itself stands for bold and unapologetic, which is what the furniture and brand reflect.

CREDIT

  • Design Agency: Brianne Hadley
  • Organisation/Project Type: Student, Published Self Promotional Design
  • Article Title: FRANK FURNITURE Branding and Identity Design
  • Brand / Project Name: FRANK FURNITURE
  • External Design Credits: Unsplash
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand Naming, Corporate Brand World, Corporate Research / Insight, Corporate Brand Strategy, Corporate Product Naming, Corporate Tone of Voice, Corporate Product Brand Architecture
  • Design Deliverables: Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Brand Identity, Corporate Brand Identity System
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Promotional
  • Extra: Corporate Brand Touchpoints: Signage, Branded Content, Brand Identity, Graphic Design, Iconography, Service Design, Printed Promotional, Digital Promotional
  • Industry Category: Retail

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