Form&Press
Basic Studio – Form&Press
We were commissioned to design the visual language and branding for Form&Press, a sportswear brand. Form&Press’s philosophy states that through discipline and hard work people could lead to a better quality of life—through physical, healthy and mental transformation.Our graphics solution that represented those values, was the creation of a mark that combines both initials F&P, evoking all the movement, transformation, and evolution that comes within the brand.
CREDIT
- Design Agency: Basic Studio
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Form&Press
- Brand / Project Name: Photography by Karina Zertouche
- Production Credits: Photography by Karina Zertouche
- Project Type: Corporate Brand Creation
- Strategic Deliverables: Corporate Brand Naming, Corporate Product Naming
- Design Deliverables: Corporate Graphic Design, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Guidelines
- Location: Mexico
- Market Country: United States America
- Market Region: North America
- Product Category: Fashion
- Extra: Service Brand Deliverables: Clothing/Uniforms, Digital Video / TV, Digital Website, Packaging Promotion, Packaging Service, Print Stationery Any additional Service Brand Deliverables: Branding, Product Packaging, and Website Design
- Industry Category: Aerospace, Retail
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
