Form Bureau Identity and Website Designed by ESH Gruppa

Form Bureau Identity and Website Designed by ESH Gruppa

Form is a Moscow-based architectural bureau. They design unique public and private facilities. Our task was to develop a new way for Form to communicate about their work and create a graphic identity to match it.​​​​​​​

During joint workshops we have formulated three subjects that describe their approach: Community — ideas that are born out of collaboration; Method — conceptual framework of projects; Projects — where ideas get their material form. Using that concept we proposed a dynamic logo with three states for each theme, it also has a variable fonts version to create smooth animations on the web.

Form’s website also has three sections. “Community” is a mood board curated by the team. Here they post links to articles, projects and events. “Method” is a library of bureau’s own articles and studies. “Projects” is a portfolio page, were big images become the main focus.

CREDIT

  • Agency/Creative: ESH gruppa
  • Article Title: Form Bureau Identity and Website Designed by ESH Gruppa
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Москва
  • Market Region: Europe, South America
  • Project Deliverables: 2D Design, Animation, Art Direction, Brand Design, Graphic Design, Identity System, Logo Design, Type Design
  • Industry: Construction
  • Keywords: variable fonts, architecture, font, logo design,

  • Credits:
    Art-director: Violetta Postnova
    Art-director: Phillip Tretyakov
    Designer: Anastasia Cherepanova
    Web-designer: Phillip Tretyakov
    Web-designer: Violetta Postnova
    Web-designer: Alyona Melnikova
    Font: Bitum

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