Fordes is a training company based on Loja Ecuador. Fordes is focused on improving the skills and capacities of small, medium and large entrepreneurs and professionals from different areas such as accountants, financiers, salesmen, lawyers or creative professionals.
The visual identity was approached from a vision that simplifies communication. We designed a typographic logo that includes the corporate symbol in the initial of the name, the letter F formed by 2 semicircles, one on top of the other, which represent constant growth based on knowledge and experience acquired.
With a dynamic and powerful color palette made up of 3 primary colors, we generate a communication system that allows wide possibilities of contrast and composition for all kind of communication pieces.
- Agency/Creative: Flandoli Branding Studio
- Article Title: Fordes Education Institute Visual Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Ecuador
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Identity System, Research
- Industry: Education
- Keywords: institute, learning, business school, minimalist, branding, stationary design, environmental graphics, blue, red, yellow, young professionals, capacitation,