You can take your ice cream and foff!
Foff! Is a designer streetwear and lifestyle brand that has extended its popular line of merchandise to small batch, artisanal ice cream. Keeping in-line with their sought-after merch (t-shirts, hats, hoodies, collectible gnomes etc.) foff! Collaborated with the equally irreverent perverted brand to create these killer concoctions called “Foff srv”
“foff srv” (soft serve in pints) comes in ever-changing, flavor combinations such as: “bean through it” (coffee swirl + black caramel crumble), “sea u next tuesday” (sea salt pretzel + chocolate cookie) and “Chips on my shoulder” (chocolate chip cookie + salt and vinegar chips).
Available exclusively at perverted brand’s retail location; perverted ice cream, foff srv has a forward-thinking approach to indulgence. Foff srv is plant-based with a focus on sustainability, reflected in its packaging and its processes. The brains behind foff! Is artist and creative director jade ratcliffe who is known for creating indelible brands such as dussault apparel, betterwith ice cream, open sundaes, original cupcakes and perverted. Jade explains that he knows these efforts might not save the planet but foff! Is committed to doing as little harm as possible. He believes “The dessert category provides a bit of debaucherous fun but is totally superfluous. Therefor I feel it is even more important not to add to the worlds problems wherever possible. You can be a good time, punk rock, $h!T disturber without being a total a$$hole.”
CREDIT
- Agency/Creative: Jade Ratcliffe Creative
- Article Title: Foff! Ice Cream Brand Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Vancouver
- Market Region: North America
- Project Deliverables: 2D Design, Advertising, Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Tone of Voice, Copywriting, Creative Direction, Design, Food Styling, Logo Design, Packaging Design, Product Design, Typography
- Format: Bag, Box, Cup, Sleeve, Tag
- Substrate: Pulp Board, Pulp Carton, Pulp Fibre, Pulp Moulded, Pulp Paper
- Industry: Retail
- Keywords: ice cream, vegan, plant based, streetwear, clothing, limited edition
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Credits:
Designer - Creative Director: Jade Ratcliffe
