“Flowers in towers” is a flower brand, which works with bloggers and influencers, prepares flower compositions for private and public events and is known for its art approach while working with flora. Although it is open for regular customers who want to buy flowers in big cities.

The task was to create a visual communication system for the brand, so it would be recognizable both in small format where only the logo can be seen and in super large format, when the brand rents a floor for its pop-up store. Hence the final system is really simple: consisting only of a logo, a font pair and brand colors it allows to create posters and print materials fast, by combining the brand elements in a simple way. The logo works well with photos. Usually two photos are placed behind the logo and some flower-elements interact with the letters and create a 3d effect. The photos can be replaced with real flowers: if the logo is printed on a wall and there is a flower composition in front of it — the identity appears!

The regular text is never placed on photos, it should be placed only on white, pink or green background. The key was to not mix it with the collage and be consistent. The font pair looks modern and tries to stand out of regular flower-shops fonts.

The naming reflects the main concept of the shop, which is located in the center of big cities such as New York, Berlin, London and creates something beautiful there. The funny character also represents the customer.

Flowers in towers is about quality, art, beauty, rare or unique solutions, impression.