Working on the Irish whiskey label was a project that held a very special place in my heart for a number of reasons. For one, I had been wanting to work on a project that incorporated Ireland’s traditional design aesthetic for some time. There’s something about the rustic, earthy feel of Irish design that really speaks to me on a personal level. In fact, I’ve even have some advertising material, including a large pub mirror, that hangs on the wall of my studio, right above my working desk. Being surrounded by these Irish-y touches really helped me get into the right mindset for this project.

But there was more to this project than just the aesthetic appeal. It was an incredible honour for me to have the opportunity to create a label for someone as accomplished and inspiring as Michael Flatly. His life, career, and success are nothing short of extraordinary. From his early days as a dancer to his later ventures as a producer and creative director, he has truly made a name for himself as one of the most talented and innovative individuals in the entertainment industry.

Flatley Whiskey embodies the remarkable saga of Michael Flatley’s life, distilled into narrative-rich blends. “The Dreamer”, the first in the series, celebrates the bold aspirations of Michael’s early life – a theme that resonates deeply with anyone who harbours a spirit of ambition and dreams of achieving greatness.
This Exquisite bland is a tribute to the undaunted dreamers who shape the world. Savor the spirit of ambition and the warmth of achieving the extraordinary. May each sip inspire your path to greatness. Dream boldly, savor deeply.

The Tale: Irish whiskey has always held a special place in my heart. It was the first spirit I ever tasted and a favourite of my father’s. He was a lover of Irish whiskey, and through his passion, I came to appreciate its complex flavours. For me, Irish whiskey, much like Irish dance, embodies the essence of Ireland—its history, its spirit, and its ability to bring people together in celebration.

Throughout my life, I’ve been in search of excellence in everything I do. So when the idea to create my own whiskey took root, I knew it had to be something truly exceptional. I sought out the best Irish Master Blender, and that’s when I found Noel Sweeney. He understood my vision, my desire to craft a whiskey that would be remembered from the first sip.
Together, we embarked on a journey to create a whiskey that was rare and bold. I wanted to capture the essence of Ireland in every drop – its epic, vast sweeping landscapes and its indomitable spirit of the people. I wanted to bottle a piece of Ireland itself.

With meticulous attention to detail, we crafted Flatley Irish Whiskey – a brand that transcends borders and resonates with whiskey enthusiasts worldwide. The inaugural chapter, “The Dreamer,” stands as a testament to my perseverance and vision. As I like to say, “Nothing is impossible.” – Michael Flatley