We developed the brand of QAZAQ beer with a national character for First Brewery in Almaty. Its consumers are male over 40 who want to relax with affordable, quality, “folk” beer. Images and design elements are based on national ornaments. Steppe eagle is a symbol of the national flag of Kazakhstan. But after all, every man will feel like an eagle drinking a can of his native beer.
CREDIT
- Agency/Creative: Dozen Agency
- Article Title: First Brewery in Almaty
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ukraine
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Strategy, Graphic Design, Identity System, Packaging Design, Tone of Voice
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
