WhiteSpace Incorporation specializes in business design that will help you navigate new territories, evolve with changing times, incubate ideas and differentiate in a crowded market. WhiteSpace commissioned Blue Hat to create a compelling visual identity to reflect its core values and business goals. By embracing new technologies and responding to market needs, WhiteSpace needed a brand identity that could change and adapt. To reflect WhiteSpace’s Explorer personality and core values: “bravery, trust, dynamism, and futurism”.
We created a modular typeface that is also dissected and incomplete, giving the identity a dynamic and futuristic vibe. By using animation, the logo changes in real-time, reflecting the constantly evolving nature of the brand and illustrating the discovery of new possibilities and adaptations. The use of high contrast black and white photography and typography with a hint of dynamic colors gives the identity a bold and timeless look.
The result is a bold visual identity that evolves over time in the form of kinetic energy while remaining timeless. The main visual elements are unique and recognizable, whether through the use of high contrast black and white imagery, pure typographic visuals, and evolving typography in perpetual motion. The aesthetic gives off a modern, innovative, and adaptive feel that captures the essence of the brand. The corporate deliverables included, an animated logo design, stationary designs, zoom backgrounds, presentation slides, poster designs, and outdoor signs.
CREDIT
- Agency/Creative: Blue Hat
- Article Title: Finding Your WhiteSpace: Crafting The Visual Identity For A Business Design Consultancy
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Lisbon
- Market Region: Middle East
- Project Deliverables: Animation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Design, Graphic Design, Logo Design, Typography
- Industry: Technology
- Keywords: Branding, Brand Identity, Corporate Brand Identity, Typography, Logo Design, Brand Story, Brand Guidelines, Animation
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Credits:
Co-Founder, Managing Director: Sami Hmaidan
Co-Founder, Director of Innovation: Judy Maamari
Head of Design: Hayat Sheikh
Brand and Communication Strategist: Yara Jaber
Graphic Designer & Animator: Carl Mhanna
