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Figs from Grandpa’s Greek Garden

Figs from Grandpa’s Greek Garden

ABC Design Communication – Kondos S.A. – Figs products

ABC Design Communication was assigned by Kondos S.A. the rebranding of dried figs “Kondos” and the creation of labels and boxes for the new figs products. The target was to embrace the packaging with a traditional atmosphere, clear forms and to make the different products easily distinct.A vector visualization of the figs, with an engraving technique was the creative idea, as well as the color codes that stress the different labels, and are related to the fig. White, green, black, purple and brown are the colors that characterize boxes and labels defining the tastes.The logo was adjusted in the new design style, keeping the figure of the company’s founder, emphasizing in the personal relationship between the company and the consumer.

CREDIT

  • Design Agency: ABC Design Communication
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Figs from Grandpa’s Greek Garden
  • Brand / Project Name: Kondos S.A. - Figs products
  • External Design Credits: Kornilios Nikolaidis Graphic Designer
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Greece
  • Market Country: Multiple Countries
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Box, Jar
  • Consumer Substrate / Material: Glass, Pulp Carton
  • Industry Category: Food/Beverage

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