FiftyFive first started in 2013 with the vision of two young and aspiring entrepreneurs, Yaser and Fawaz. They launched their company in hopes of becoming the region’s top creative agency, which was later changed to an agency in the field of branding and communication.
Their vision grew, and so did their team. In 2019, the company opened its second branch in the capital city of Riyadh, expanding from the first branch in the eastern province. In doing so, the agency gained attention on an international level and started to show its true colours, or colour, in this matter, being the dominant Red that everyone has come to know and love. FiftyFive prides itself on the family it created with its employees, clients, and the creative community alike.
In 2020, FiftyFive started to work on rebranding its identity to allow for more transparency and building a dynamic brand that is closer to its audience.
The new Fiftyfive logo focuses on simplicity and movement; a logotype that is clean yet sharp in its presence. It does not lack any confidence and demands full attention. In designing a strong logotype, the identity of the brand became more dynamic and free-flowing, allowing freedom and flexibility in movement and application.
The new brand personality focuses on three main characteristics: passion, creativity, and fun.
Passion: To inspire through their passion whether it is through the amazing work displayed on their social media accounts or through their crazy day-to-day office life.
Creativity: The use of smart and out-of-the-box ideas to communicate beautifully-designed projects that help their clients achieve their goals.
Fun: To create the feeling of Joy through sarcasm, jokes, & wittiness throughout all communication, digital or print.
Fiftyfive focuses on displaying their new brand in a simple to-the-point style, where they never use long descriptive paragraphs on their website or any of their communication channels. Using phrases like “Bla, Bla, Bla…” is a way to say they cut to the chase, no BS.
The agency found other ways to display their fun personality in launching their line of crazy and unexpected merchandise. They relied, again, on sarcasm in their choice of words and items on their list.
CREDIT
- Agency/Creative: FiftyFive
- Article Title: Fiftyfive Branding and Communication Agency Rebrand Themselves
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Saudi Arabia
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Rebranding
- Industry: Mass Media
