“Kalve” is a novel coffee roastery based in Latvia, established by coffee professionals.
The brand speaks of timeless values – respect towards work, nature and people. The target was to create a package, that is easy to understand, emphasizes the quality of the product and is user-friendly in terms of price and comfort of everyday use. The design inspiration comes from places where coffee beans are collected, that later reflects in chosen colours and packaging design, and reflects the taste nuances of the coffee. One of the company’s values is the environmentally friendly approach, so the packaging is designed with no extra detail and the dimensions of the labels are designed to avoid unnecessary waste in the printing process. The 250g pack uses metal cans that can be refilled at our coffee dealers. We believe that packaging should be easy to understand, reasonably priced, easy to use, and true to the quality of the product.
CREDIT
- Agency/Creative: Field Design Studio
- Article Title: Field Design Studio Create Coffee Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Latvia
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Packaging Design
- Format: Bag, Can, Pouch, Tin
- Substrate: Metal
