Fiadh (FEE-ah) Alchemy is a botanical self-care line influenced by the four elements, infused with their energies, and made with an intentional blend of essential oils to awaken the senses. Owner Jennifer Ursell reached out to me after years of experience concocting white-label lines for prominent brands and felt the pull to start her own dream. Together we created a brand that felt true to her, inspired by the elements and her home on Pender Island. This is the biggest packaging line to date that I’ve done with over 40 SKUs and countless handpainted watercolours – a true dream project.

Since 2010, Creative Director Laura Prpich has developed strategic, award-winning designs and partnered with clients both large and small across various industries and sectors.
She believes in helping businesses at every step of the way – from aligning inspiration, to creating business goals and objectives that turn brands into powerful story-telling experiences.

Her passion for sustainability in design has evolved throughout her career and forced her to think critically about her role and responsibility as a designer. Laura’s primary focus with any project is to guide clients through the necessary steps to help reduce their environmental impact without compromising the integrity of the design.

“By using nature as a model, mentor, and measure, I look at the intended function of design: focusing less on the WHAT and more on the HOW when I problem-solve. I’ve used my experience as a designer and working with amazing brands to educate my clients on how to choose a greener solution for their business.”
— Laura Prpich