BMF (Baku Mugham Festival) represents the culmination of my studies at visual communication school. After months of rigorous lessons, our final task was to create a unique and compelling identity focused on the world of music. For this ambitious project, I chose to develop the branding for the annual Mugham festival. My inspiration stemmed from the distinctive chin and lip movements that are characteristic of Mugham singers. These rapid, rhythmic jaw movements, which produce a series of magnificent and mesmerizing sounds, captured my imagination and became the perfect foundation for my design concept.

The swift and fluid motions of the Mugham singers inspired the idea of depicting blurry lips, symbolizing the rapidity and fluidity of their performances. This visual metaphor became central to my design.

A significant aspect of the project was to integrate various musical genres into the festival, emphasizing both the art of composition and the spontaneity of improvisation. I illustrated this by arranging the visual representation of the lip movements into a variety of intricate patterns. These patterns were designed to be reactive to the sound and music, creating a dynamic and visually engaging festival identity that would resonate with the audience.

In my final execution, I succeeded in crafting a festival identity that seamlessly blends the rich heritage of local ethnic music with contemporary design elements. This fusion not only honors the traditional art form of Mugham but also brings it into the modern era, making it accessible and appealing to a broader audience. The Baku Mugham Festival identity I developed is a testament to the power of visual communication in capturing and celebrating cultural heritage while pushing the boundaries of contemporary design.