Favu is a plataform responsible for centralizing data and facilitating the exchange of information, positioning itself in the market as a no-code and offline-first product to create dynamic forms. Granter, partner in the digital transformation of agribusiness, sought for trasso to launch a new product: Favu platform that is directed to a more diverse public than the company’s other solutions. On creation, we were responsible for naming, brand positioning — by means of brand architecture — visual ID and website.
The platform’s visual identity should have its own personality and at the same time be slightly associated with Granter’s brand. For this, we applied the same shade of orange, but with less saturation for visual harmony. We chose to apply the initial letter in capital, also referring to the Granter company, and a typography with rounded letters, which brings modernity. In the symbol, there is a direct allusion to the “F”, composed of elements that resemble graphics and several parts that form a whole, references to the system’s functionalities.
The chromatic palette was designed in order to consider the usability of the platform, with colors to accentuate information, such as light green and petroleum green, and neutral bases, such as dark green, gray and white. To launch Favu’s platform and brand, it was necessary to have a product-specific website. The objective is to highlight the functionalities and have explanatory content that is straight to the point. Therefore, we opted for an almost entirely one-page website, with a blog for market education and ranking of important keywords for the business.