Wordstone Dispute Resolution, a distinguished law firm specialising in international arbitration. sought to articulate their brand proposition and ensure that their new brand reflected the high levels of expertise and sophistication they had previously brought to the table. Fable&Co’s aim? To establish a visual identity that conveyed a strong sense of quality, tradition and elegance while representing their expertise in international arbitration.

To meet Wordstone’s branding objectives, Fable&Co. crafted a strategy that centred around traditional elegance as the foundation for the visual brand aesthetic. Our goal was to communicate a strong sense of quality, sophistication, and expertise synonymous with Wordstone’s reputation in the field of international arbitration.

The ‘WS’ brand monogram serves as an insignia of grace, distinction, and refinement. It embodies the essence of Wordstone’s commitment to excellence and professionalism in every aspect of their practice. A warm, rich terracotta colour was chosen to evoke a sense of tradition and conservatism. This palette not only reflects the grounded approach of Wordstone but also adds a touch of warmth and sophistication to their brand identity.

By aligning the brand identity with Wordstone’s values and expertise, Fable&Co. successfully elevated their brand perception in the international arbitration landscape. The traditional elegance and sophistication conveyed through the visual elements resonated with both existing and prospective clients, reaffirming Wordstone’s position as a trusted partner in resolving complex disputes on a global scale.

Exuding refinement and quality, the Wordstone website reflects the firm’s commitment to excellence in every aspect of their practice. The clean and structured design captures attention with its confident use of white space, subtle animations, and transitions. These elements combine to create a visually engaging experience that resonates with visitors. By seamlessly blending authenticity with sophistication and simplicity, Wordstone sets a new standard for elite law firms, inviting clients into a world of professionalism and authenticity.