As we engage these emerging technologies, how can designers play an active role in the development of typographic systems? How will generative methodologies influence the behavior of letterforms? How will dynamic systems impact the way we display information? How will responsive environments enhance the way we experience communication?
I have developed a series of experiments aiming to translate typographic standards developed in two-dimensional graphic design and apply them to three-dimensional space. I have also created the spatial web type tool, which serves as a repository of all the design experiments that explore different aspects of expressive, dimensional, and generative typography, beginning at the level of a single letterform and moving from there to a word, a phrase, a paragraph and beyond. The web-based tool allows users to explore type in three dimensions, export unique results, and ultimately, consider an approach to working with typography on the Spatial Web.
These experiments operate from screen to space, and they were transformed into a tangible interactive installation that provides users with control of their experience. Users interact with the installation using an accelerometer inside a small cube, and the use of translucent fabric creates an immersive experience both inside and outside the cube. The installation projection bounces off the room and onto various surfaces, providing an immersive experience for viewers.
The user experience of this interactive installation is multi-layered, allowing visitors to explore typography in three dimensions at various levels of complexity. Here are the three layers of the experience:
1. Word: The user begins by exploring individual letterforms in three-dimensional space. By manipulating the cube, users can move around the letter and observe it from different angles. The translucent fabric surrounding the cube adds an immersive quality to the experience, allowing users to fully engage with the letterform.
2. Phrase: Next, the user can explore phrases composed of multiple letters. By moving the cube in different directions, users can manipulate the phrase in three dimensions and see how the letters interact with one another. The projection bounces off the room and onto various surfaces, creating an engaging and dynamic experience.
3. Paragraph and Beyond: Finally, the user can explore paragraphs and more complex typographic compositions. By manipulating the cube, users can zoom in and out, move through the paragraphs, and see how the text is composed in three dimensions. The immersive experience provided by the installation adds a new level of engagement and understanding of typography and how it can be applied to three-dimensional space.
Overall, the user experience of this interactive installation offers a unique and innovative way to approach typography and its relationship to spatial design. By allowing users to engage with typography in three dimensions, this installation provides a new perspective on the future of the Spatial Web and how we interact with information in space.
- Agency/Creative: Tong Li
- Article Title: Exploring the Future of Typography in Three Dimensions: A New Perspective on Spatial Design by Tong Li
- Organisation/Entity: Freelance
- Project Type: Spatial
- Project Status: Non Published
- Agency/Creative Country: United States
- Agency/Creative City: Oakland
- Market Region: North America
- Project Deliverables: Design, Graphic Design, Typography, User Experience
- Industry: Education
- Keywords: Experimental, Generative Design, Code,
Designer, Art Director: Tong Li