For my Final Major Project I created an exhibition on the WRC Rally. WRC Rally is an amazing adrenaline-fueled motor sport that pushes both man and vehicle to the limits. As a sport there is so much to celebrate, both past and present, giving me the opportunity to create an visual identity that would capture the essence of rallying and allow me to be experimental with the visuals.

Point To Point Is the first official WRC Rally exhibition that truly captures the essence of rally, the name reflects many different aspects of the sport, such as the stages that take place of the travel between locations, rally is always moving from one point to another. The visual identity was influenced by the organised chaos that is so apparent within rally, the type reflects the fearless and limit pushing nature of rally whilst creating a recognisable and impactful identity through structure. WRC Rally is far from pristine and polished, it is a raw and gritty motorsport, shown through the textured background and grainy image treatment, we created physical elements with paint and torn paper to create depth within the design, this is a physical sport after all.

The identity has a few launch points to help establish this intense and unconventional identity to the public and rally fans. After the exhibition launches, a secondary type treatment focuses much more on the movement and feel of rally: distorted and bold.

Rallying has always taken pride in being a motorsport that interacts and is involved so heavily with its fans. A ‘tear it up challenge’ gives access to all the experimental posters that were created during the development of the identity, and challenges them to print and tear them up to create their own unique and daring designs. Visuals are a huge part of rally our bold, chaotic identity deserves to shine.