Playful, expressive, elusive.
From the hidden cellars of Greece’s Vothon Valley, Fuga emerges as a celebration of secret pleasures. A fugitive figure, trapped in an eternal dance to escape the ordinary, wraps around the limited-edition mini bottle in fluid, freehand strokes.
The Fuga Mini Bottle, named after the Latin word for “fugitive,” transforms a limited-edition rosé into a visual narrative of hidden pleasures. This exclusive wine, lovingly crafted at the Tsouknida Family Vineyards, tells a story of artistry and indulgence through its distinctive design.
The soul of the design lies in its whimsical illustration—an abstract figure wrapped around the bottle, symbolizing a fugitive savoring secret moments in a hidden cellar. Each element flows like wine itself: fluid strokes, custom-drawn details, and moody atmospherics create a seamless blend of form and function.
Minimalist yet bold, the design combines handcrafted typography with modern execution. Every bespoke element was thoughtfully created to complement the mini bottle’s elegant silhouette, transforming an everyday object into a creative statement. Advanced 3D modeling techniques showcase the design’s intricate details, ensuring a distinctive shelf presence that invites discovery from every angle.
Like the cellars that inspired it, Fuga holds within its form a story of escape and discovery – a testament to how thoughtful design can elevate the art of wine into a moment of pure creative expression. This triumph of artistic vision represents the perfect fusion of tradition and innovation, where each detail contributes to a narrative of refined indulgence.
A creative collaboration between exad Creative Agency and designer Panos Nikolakakis.








CREDIT
- Agency/Creative: exad
- Article Title: exad Captures the Notion of Escapism in This Limited Edition Wine Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Art Direction, Design, Illustration, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: packaging design, label design, packaging illustration, wine bottle
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Credits:
Designer: Panos Nikolakakis