WHISKIES DU MONDE created ÉVADÉ, its first French whisky and the missing link to its set of spirits! We are proud to be part of this initiatory journey, from the creation of the brand territory to the packaging design of the Single Malts. In a dandy trash version, the labels of the bottles and the cases highlight a cultural pluralism awaking a gustative wealth of the world (one of WDM‘s favourite themes). The background map is used as a driving line. The illustration of our French ‘muscadin’ (young man) on a flying still is the confirmation in a rather whimsical registry. The French roots are clearly displayed with a tricolour flag revamped or a vintage case inspired by old French maps. Crafted and elegant, ÉVADÉ identifies a new approach to French whiskies.
CREDIT
- Agency/Creative: LINEA
- Article Title: ÉVADÉ French Whisky
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Packaging Design, Photography, Product Naming, Research, Structural Design, Tone of Voice
- Format: Bottle, Tube
- Substrate: Glass Bottle, Pulp Carton, Pulp Paper
