Go Groats! – ” they’re fast-compressed – brewed porridge for athletes. The design of the glasses refers to treads on the soles, a sneaker as the embodiment of the metaphor of “grit on the run.” The shape factor is based on corrugated paper, glasses to make it comfortable to eat “on the go.” Handy packaging that can be taken with you and brewed a buckwheat after a hard workout. The design of the corrugated cups is embossed, this solution reinforces the reference to protectors and also serves as a functional, that allows you to hold the glass in your hand and not get burned.
CREDIT
- Agency/Creative: Eugenia Kudrinskaya
- Article Title: Eugenia Kudrinskaya Student Concept for Quick-Cooking Cereals
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Naming, Packaging Design, Product Architecture, Product Naming, Research
- Format: Cup
- Substrate: Plastic, Pulp Carton, Pulp Paper
- Keywords: WBDS Student Design Awards 2021/22
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
