Etudes Moreau Notaires Branding

This project is a full branding for a french group, Etudes Moreau.
Etudes Moreau Notaires is a notary group, a public officer that authenticates legal documents.
If the project started 5 years ago around a timeless and elegant logotype, as the group grows so did the art direction leading to a real and unique brand.
The core of this branding is the logotype which have been thought around the founder personality. The result is the combination between a monogram work and the leading vision interpretation. This logo concept is design to be a mix between notary tradition and a modern perception.
At the beginning gold and navy were the only colors but a third was meant to wake up. This orangy red came as a natural choice.
There are more and more companies with a traditional image that are looking for a more modern and unique identity. If they want to break their codes, let’s play the game and design it