A world where fashion is ethical and sustainable, for the benefit of our planet, environment, and humankind. Etishe is born out of an essential need that always drives folks towards creation: the need for something that one desires but does not exist or is hard to acquire. The founders aim to be an example to follow in the fashion industry, showing that you can stay fashionable and also be sustainable. Etishe aims to be a progressive sustainable fashion brand that doesn’t compromise on its core values aims to make beautiful design-driven clothing that is timeless and creates a positive impact on the fashion industry which is very much needed. In the discovery phase, we learned a lot about the client’s vision and the main idea behind starting a sustainable fashion brand. Starting with the brand strategy, we helped develop the values of the brand: Sustainability – using only natural, recycled, eco-friendly, and ethically sourced fabrics, Honesty – fully transparent about who we work with and how, Fairness – paying honest living wages to workers, regardless of race, gender or religion. The next step was to find a way to describe with one sentence what was the brand about so people who care about the same problems can relate. Human approach with minimal impact, without any harm to the environment. – this is the promise of the brand that we managed to discover together with the client. Etishe has a strong identity and messaging, ready to achieve real sustainability, that supports the environment and human lives, sustainable and ethical fashion must be affordable, practical, and desirable.
The final step of the project was to create a website that is in line with the ethos and visuals of the brand. The imagery and content were as important as the products themselves to communicate the vision of the brand. Keeping the user experience and mobile-first in focus, we designed and developed a memorable experience that represents who, and why is Etishe for. Etishe – Human approach with minimal impact, without any harm to the environment.