Alya is a vegan cosmetics brand, balancing between the natural and the ethereal.
The brand is fun, exciting and evokes a sense of mysticism, yet still carries itself with the professionalism of being rooted in the industry’s latest scientific research. A brand identity was developed to uniquely reflect this playful attitude. The visual identity instills confidence through vibrant but sleek designs, appealing to a younger audience and highlighting the company’s expertise in the field of skincare and beauty.
Packaging designs were also crafted for Alya’s line of cosmetic products. Vibrancy Serum—which increases skin radiance—is presented by bold and colourful graphics, with the Star logo taking the shine. The packaging for Personalised Serum, by contrast, presents a more conservative and minimal approach, putting the focus on the product itself—which is uniquely formulated to an individual’s skin type and only available by custom order.
- Agency/Creative: Luna Design
- Article Title: Ethereal Concept Brand and Packaging for Alya Cosmetics by Luna Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: France
- Agency/Creative City: Paris, France
- Market Region: Global
- Project Deliverables: Advertising, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Strategy, Branding, Creative Direction, Design, Graphic Design, Identity System, Illustration, Label Design, Logo Design, Packaging Design, Poster Design, Product Design
- Industry: Health Care
- Keywords: Cosmetics, Skincare, Beauty, Natural, Health, Ethereal, Brand, Strategy, Identity, Branding, Packaging
Brand Designer: Antoine Lacour