We live in the 21st century. We should be over the taboo subject of buttocks hygiene as much as we should be over many other things! We are now simply making our contribution to this. With a product that we ourselves find absolutely great and that is simply good for everyone and everything: hygiene, health and, above all, the environment.
In order to convey the topic of bidet and hygiene for your buttocks, we emotionalized the topic and asked ourselves three questions:
Feel: Show the consumer what it feels like when the gentle jet of water from the bidet hits the bottom. Purpose: By using a bidet, the consumption of toilet paper is extremely minimised, which primarily saves resources during production and “retrospectively” relieves the sewage works.
Marketing: You communicate with people at eye level and usually have a funny and flippant expression on your lips.
CREDIT
- Agency/Creative: ESY
- Article Title: ESY Creates Branding and Design for Startup Popotti
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Germany
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Product Naming
- Industry: Health Care
- Keywords: Branding, Bidet, Butt, Hygiene, Health, Green, Funny, Popotti, ESY
