Play Pizza® is a delivery pizzeria in the interior of Minas Gerais, which was founded in 2020, with the aim of bringing a new pizza concept to the Minas Gerais region. With the need to position your company with the main competitors in the market, the challenge was to bring a different image from the traditional Italian pizzerias. Inspired by the American style, we developed a modern and striking design to radically differentiate ourselves from the competition, both in terms of recipes and product quality as well as in appearance.

The brand’s symbol is an illustrated mascot, which demonstrates the “play side” of eating a striking pizza. At various times, we use the symbol, especially in pizza boxes, where it has a greater visual impact for the user. Along with its bold and striking typography, the two shapes complement each other and make for a unique and functional design.

With only black and white as the main colors of the brand, they manage to denote all the differentiation we are looking for. While the traditional pizzerias in the market seek to use the red and green of Italy, we follow a different position. The typography layouts bring modernity to the design of online and offline media, making them even more recognizable.

We believe that the current design is strongly recognizable and striking, with the ability to build customer loyalty through the way it is served, the quality of the products and the brand. A cheerful, young and modern brand that seeks to update itself and bring the newest to its consumers