Engie Carbonated Energy Drink

Engie Carbonated Energy Drink

Product: Engie — carbonated energy drink based on natural caffeine with fancy tastes: watermelon & sea salt, cactus & lemon, coconut & lychee, black elderberry & strawberry.
Target market: Germany.
Benchmarking: The main audience of the brand — Z Generation. Most energy drinks have aggressive designs, bright and even acidic colours. This product is different.
Solution: The name “Engie” speaks of energy and pleasure, but is quite relaxed. The design concept was based on the idea of ​​a party: the package contains a table, which is inspired by the idea of ​​an invitation to a party. In the design, we used illustrations that also reflect the audience – young, active, a little extreme and knowledgeable about rest. The colour palette was chosen according to the principle “this is a fashionable drink and it will look good in the hand, in photographs, in the cup holder of a car or bicycle”.

CREDIT

  • Agency/Creative: PG Brand Reforming
  • Article Title: Engie Carbonated Energy Drink
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Poland
  • Agency/Creative City: Warszawa
  • Market Region: Europe
  • Project Deliverables: Packaging Design
  • Format: Can
  • Substrate: Metal
  • Industry: Food/Beverage
  • Keywords: WBDS Awards, Agency

  • Credits:
    Agency: PG Brand Reforming

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