Orsus grupa is one of the leading companies in the field of workplace safety in Croatia. Their new visual identity and redesigned websites tell the story of partnership, trust and safety.
The key element of the new visual identity is the active toggle button, which suggests that safety is always on when Orsus grupa is involved.
The company operates only in the Croatian market and all communication is in Croatian. The slogan “Za sigurniji rad uključi Orsus” (For a safer workplace, turn on ORSUS) is self-explanatory, as the target audience differs in terms of age, gender and education level, so we focused on simplicity.
The new color scheme relies on black, white and blue, which supports the impression of safety. One of Orsus grupa’s main concerns is to be a trustworthy and competent partner for its customers, supporting them in all workplace safety issues.
With workplace safety being a legal requirement, many businesses, especially small ones, are looking online for a company that can help them implement safety regulations. This means that the website is the first impression of Orsus grupa for many users. For this reason, part of the new redesign is also updating and redesigning the website.
The Orsus website welcomes the visitor with an eye-catching animation that clearly tells the main story of Orsus grupa (safety in the workplace). The rest of the layout supports this story. Custom icons and illustrations, designed in accordance with the new brand guidelines, provide a consistent look and feel for each service area.
Subtle animations, clear navigation, highlighted calls to action and fast load times are core to the user experience of Orsus’ websites on any device, from large desktop to mobile.
- Agency/Creative: Emtisquare
- Article Title: Emtisquare Create the Rebranding for Orsus Grupa
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Croatia
- Agency/Creative City: Zagreb
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Creative Direction, Icon Design, Logo Design, User Experience, Web Design
- Industry: Health Care
- Keywords: Orsus Grupa, Emtisquare, Brand Identity, Redesign
Creative Director, Art Director: Miro Tomić