The company Loi faces the challenge of being recognized and included in the Creator Economy around the world. To be a reference of expertise in all areas of digital culture and to distinguish itself through its curation and collaboration with creators. Starting with a deep immersion in the universe of influencer marketing in Brazil and around the world and a complete branding project, the new brand promotes a space for interaction, generating the necessary stage for people and brands to express themselves. The “L” and “I” of the logo are the frames of the screen. The “O” in LOI is the ring light. There is interaction on both sides of this screen. A highly flexible logo with infinite colors, where graphic elements, typographic families, and the use of photos generate even greater personality for the brand’s identity.

The redesign of the Loi brand was born from rebranding, from the Explorer’s desire for freedom added to the Creator’s creativity and innovation, and from the archetypes that represent it. The explorers refuse to follow; they are the ones ahead. Likewise, creators are self-confident and believe in their own journey. Therefore, to create real and powerful connections between brands, creators, and people, the brand believes in human, genuine, and inspiring relationships. A communication platform is a personalized space with total flexibility for content. The Loi logo originates from the Pixel, as it is a brand that belongs to the digital universe.

The objective of redesigning the Loi brand is to really take it to a new level. One of the strategic pillars of the project defines Loi as an Expert do Novo company, without ever forgetting Olho no Olho. Recognizing the importance of customers and influencers, knowing that it is a fundamental part of this mechanism. In front of customers, be seen as an expert with credibility, experience, and professionalism. In front of influencers, cultivate transparency, trust, and empathy. An ecosystem of relationships where respect and partnership are fundamental. Your logo represents precisely this space of intersection. And the new positioning comes to reinforce: Loi, Create for People. That has the strength to expand into Create for News, Brands, Expert…

The defense of the project can be summarized in the manifesto we created for the Loi brand: “Life is divided between screens. The internet connects us, but it is eye-to-eye that involves us. We believe in human connections. The better we are as people, the better technology is for the world. Because behind screens, brands, and creators, there are people. Creating, feeling, and being real. We create to talk and inspire. We were created to walk together. And dancing too. Listen to the music; it crosses walls. We want to break down barriers with creativity. We create to connect brands, creators, and people. We create for good. We trust in human and genuine relationships. With partnership, transparency, and respect. But there is also a lot of technology and innovation. We create with our hearts. Create For People.”